The Chaps for Apps.

The article is about a pair of designers, Matt miller and John Sinclair, who have gradually moved up in the design world and now have a successful business that started off as 2 and is now run by 51 people. Also the designers have opened a second studio in Malmo, Sweden so they can be closer to the Sony Ericson HQ as they are now 'design partner' of the company.




 I was interested in the article because it showed the steps of being a designer and it showed how starting off small can lead to bigger things. The designers have worked with the company Sony on different user interfaces and a lot of their work will have been seen all over the work without people realising who has created it. One of the comments i found interesting was ''One of the problems we face as a company is that, although we work on some of the biggest and best user interface projects for global brands, we're not actually allowed to showcase that work,''. I would find it hard to design something and not be able to put my name to it or get recognition from it, it would feel like the major company using my design was taking credit for it, however if large company's did use your work it would give you a good reference to take on to other organisations and show them the level of quality you work at. The designers also talk about starting off doing designs for the mobile phone company Sony Ericson and at the time it was ''embarrassing'' for them telling people as mobile phones were not as technologically advanced as they are now, ''because phones used to look crap.'', but now they are doing work with massive companies, such as apple designing apps for the hugely popular iphone series.