Advertisers use these claims to gain control of bigger sections of the market and gain custom from groups of people who would normally not buy or use the product they are selling. Marketers realised the growing trend in 'eco friendly' and 'organic' produce as it is seen as morally right and doing your bit for the less fortunate or for the world in general. This means that marketers can now slap on an organic label or promises of helping the Eco system and increase sales massively without actually for fulfilling their claims. The guide tells you how to spot a 'Greenwash' and what you can do to help beat the lies the big corporate companies are getting away with today. Many companies boast the product that damages the Eco system the least when in fact the factories they use to mass produce these products are doing more harm to the world then anything else. A lot of the time 'Greenwashing' is caused by sloppiness and ignorance. Companies are not putting measures in place and employees are not trained to a standard that makes their advertising safe. 'Greenwashing' can be a dangerous thing. If every one is claiming the best of the best and not coming through with their promises then the companies that actually try to make a difference are going unnoticed and are buried under the mass amount of lies that so many companies are spreading through advertising.
